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a5訪談

后疫情時代,用戶的消費習慣、交易方式等正在發生著前所未有的改變。從傳統的線下消費到線上消費,再到如今的私域流量,對于各行各業均面臨著數字化營銷轉型的趨勢。當營銷進入私域流量時代,傳統公域平臺流量競爭越來越大,消費者接受碎片化信息趨勢越來越明顯,如何做好私域流量成為企業數字化營銷轉型的關鍵。企業要想借助微信群、視頻號、朋友圈經營私域流量,就要和消費者建立平等互動的關系,而這種關系的建立,就需要CRM

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